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Selling a property during drought need not be a barrier to a good sale!

By Melissa Peters

Just because there’s a roaring drought is no reason to postpone the sale of a well-presented property, according to agents with experience.

Graham Lowe, from Brand Territory, Ray White Rural’s advertising agency, says presentation is critical, but vendors selling the right article need not worry about buyer interest – even when the place is in the grip of a big dry.

Most astute investors of rural properties know that while it may be dry at the moment it won’t always be so, and if they don’t buy now there may not be another opportunity, said Mr Lowe.

In fact, buyer enthusiasm can be so strong that an auction with a critical mass of bidders will give a result often above expectations.

“We help create that competition among prospective buyers so they may be forced to pay more in a market serviced with such a limited supply,” Mr Lowe says.

“But we find buyers looking for a long-term asset will be happy with their price, provided they are buying quality.

“People can be reluctant to sell during dry times, but when they do they can find themselves selling for more than they expected.

At Junction View in the Lockyer Valley, the property 2214 Mount Sylvia Road went to auction just prior to Christmas through agent James Ruhle, Ray White Rural Toowoomba. There were 4 registered bidders plus conditional buyer interest – it sold shortly after the auction for a great result.

The property was well promoted, both in print and online, using aerial drone photography to help present the property.

“Sellers may be reluctant to present to market, but if there are not a lot of other properties available, and if yours is promoted well, then we will get inquiries,” Mr Lowe says.

Of course there’s no point selling a place in an unrealistic manner.

“It is clearly dry and we don’t try to hide that,” he says. “But we also make sure that we show how well a property performs during dry times – even better when it’s not!

“We don’t shirk from showing a place as it really looks. You can’t set up potential buyers from disappointment. If you promise something that doesn’t present in reality then you set yourself up to fail.”

“People may still be feeding livestock, but the quality of a good property stands out and sells well despite the season,” he says.

Considering selling?
If you’re curious to see how your property compares in the current marketplace, get in touch! We’ll be able to give you a comprehensive report on the value of your property based on today’s market.

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